Mountlake Terrace’s LifeWise Health Plan of Washington and the Seattle Storm are launching a four-week fitness challenge that turns active living choices into donations to the Sports Scholarship Program at Boys & Girls Clubs of King County.
The Storm Fitness Challenge will be hosted by EveryMove.org, an online and mobile activity tracking platform that automatically syncs with more than 150 popular fitness tracking devices, will track the fitness activities of each participant.
“This partnership, and the growth of the Take Your Health by Storm presented by LifeWise initiative, is further opportunity for Storm fans to get out and get active,” said Karen Bryant, Storm president and CEO. “I could not be more proud of LifeWise for stepping up with a donation commitment, driving motivation for the Storm and giving the Seattle community an easy way to engage in fitness activities.”
Everyone who participates in the Storm Fitness Challenge will earn points based on their level of activity and those points will add up to personal rewards and a charitable donation. The Storm is providing exclusive rewards for participants including complimentary Storm tickets and autographed items. By getting involved in the challenge participants will also get moving for a good cause, as LifeWise Health Plan of Washington is committed to donating up to $7,500 to the Sports Scholarship Program at Boys & Girls Clubs of King County.
“As a health support partner for our members, employees and the community we serve, LifeWise Health Plan of Washington shares Boys & Girls Club’s commitment to encouraging youth to live healthy, active lives,” said Jim Havens, CEO of LifeWise Health Plan of Washington. “Participating in sports at an early age can be a powerful tool in the development of lifelong health habits. We are excited to support this sports scholarship program through the Storm Fitness Challenge and give up to 75 youth from all walks of life the opportunity to participate in a sports league.”
To get started with the Storm Fitness Challenge, participants can enroll online at www.everymove.org/storm. Enrollment will be open throughout the challenge, but participants are encouraged to sign up early to help ensure the maximum charitable donation. Beginning July 14 through August 10, participants will track their “Active Days” through the web site or any number of fitness tracking devices connected to EveryMove, which will contribute to the charity challenge as well as their individual rewards.
“EveryMove’s fitness tracking network is designed to enable a community of health-conscious organizations that want to support consumers in turning fitness into real-life tangible benefits,” said Russell Benaroya, CEO of EveryMove. “EveryMove makes it easy for anyone to participate – more than 100 different activities count! The Storm and LifeWise teams have organized some stellar rewards and a noble charitable cause. It’s going to be a lot of fun and we look forward to joining the Seattle and greater Washington community in moving for a great cause.”
For every “Active Day” participant’s log, LifeWise Health Plan of Washington will donate $1 to Boys & Girls Clubs of King County up to $7,500. The donation will provide many youth with the chance to play the sport of their choice at local Boys & Girls Clubs.
Storm Fitness Challenge participants will be recognized at the Storm’s final regular season home game on Aug. 17. For more information about the Storm Fitness Challenge, visit everymove.org or StormBasketball.com.
Founded in 2002 and based in Mountlake Terrace., LifeWise is part of a family of companies that cover more than 1.9 million people. The companies provide a number of products and services that include health, life, vision, dental, stop-loss, disability and workforce wellness programs. For more information, please visit www.lifewisewa.com.